18 in stock

The Icaro Yoga Mat

$135.00

18 in stock

What is this?

The Icaro Yoga Mat by IP^2 is a luxury-quality high-grip recycled rubber yoga mat manufactured in the USA by Pravacana Mats and printed with a copyright-protected Shipibo-Conibo pattern.

The pattern on the Icaro Yoga Mat is called kené and its a kind of indigenous sheet music based on visions from psychedelic plants like ayahuasca and piri piri.

Kené have many mysteries. Shamans say they see them on people, ripped and torn where sickness lies, and heal them with songs called ícaros.

What does IP^2 stand for?

IP^2 (IP squared) stands for “Indigenous Peoples’ Intellectual Property.” We believe that indigenous property should be protected. That means not only indigenous lands but also indigenous inventions and creative works. In other words, their intellectual property.

We address collective ownership of indigenous IP by creating sui generis rights for both the individual and the collective through the language of the the IP^2 Licensing Agreement for Kené, which we developed in-house with a team of experienced intellectual property and indigenous rights lawyers. 

The IP^2 Licensing Agreement for Kené has a 25% royalty. That means 25% of the retail purchase price of any product made with the design is paid to the original Shipibo-Conibo designer every time a product is sold.

Recognizing collective ownership, 4/5 of the royalty is paid directly to the indigenous creator of the specific artwork being licensed and 1/5 of the royalty is paid to a non-profit legal defense fund with a Shipibo-Conibo lawyer Director, the IP^2 Foundation.

What does IP^2 Foundation do?

The IP^2 Foundation protects kené 

How? 

💰 Paying copyright registration fees for Shipibo-Conibo registering their kené at Indecopi, a Peruvian government agency, at ~$50 per pattern

🎓 Teaching Shipibo-Conibo artists how to flex their property rights in workshops in Yarinacocha on the Ucayali and Iquitos on the Amazon

📝 Representing Shipibo-Conibo artists in contract negotiations

⚖️ Suing violators who appropriate Shipbio-Conibo IP, kené and plant preparations included, without a license

Is this capitalism?

When Muhammad Yunus won the Nobel Peace Price in Economics, he focused his acceptance speech on how to redefine capitalism for it to work for the future of humanity: making money solving social problems.

We redefine capitalism as IP^2.

IP^2 solves the problem of cultural appropriation by unlocking value in indigenous cultural property for the direct benefit of actual indigenous people on the ground level. We do this for poverty alleviation, which we consider sacred. Like Pope Francis.

Learn more about social-impact commodification of indigenous identity from anthropologists here.

They have assumed the names and gestures of their enemies, but have held on to their own, secret souls; and in this there is a resistance and an overcoming, a long outwaiting. N. Scott Momaday, House Made of Dawn

©️ 2020 Sexy Jesus LLC

18 in stock

The Icaro Yoga Mat

$135.00

18 in stock

What is this?

The Icaro Yoga Mat by IP^2 is a limited-run luxury-quality high-grip recycled rubber yoga mat manufactured in the USA by Pravacana Mats printed with a copyright-protected Shipibo-Conibo pattern.

The pattern on the Icaro Yoga Mat is called kené. Kene is based on visions from psychedelic plants like ayahuasca and piri piri. Some say is a kind of indigenous sheet music and that a person trained to read it can sing its song, an ícaro

Kené have many mysteries. Shamans say they see them on people, ripped and torn where sickness lies, and heal them with ícaros.

What does IP^2 stand for?

IP^2 (IP squared) stands for “Indigenous Peoples’ Intellectual Property.” We believe that indigenous property should be protected. That means not only indigenous lands but also indigenous inventions and creative works. In other words, their intellectual property.

We address collective ownership of indigenous intellectual property with sui generis rights for both the individual and the tribe through the language of the the IP^2 Licensing Agreement for Kené, which we developed in-house with a team of experienced intellectual property and indigenous rights lawyers. 

The IP^2 Licensing Agreement for Kené has a 25% royalty. That means 25% of the retail purchase price of any product made with the design is paid to the original Shipibo-Conibo designer every time a product is sold.

Recognizing collective ownership, 4/5 of the royalty is paid directly to the indigenous creator of the specific artwork being licensed and 1/5 of the royalty is paid to a non-profit legal defense fund with a Shipibo-Conibo lawyer Director, the IP^2 Foundation.

What does IP^2 Foundation do?

The IP^2 Foundation protects kené 

How? 

💰 Paying copyright registration fees for Shipibo-Conibo registering their kené at Indecopi, a Peruvian government agency, at ~$50 per pattern

🎓 Teaching Shipibo-Conibo artists how to flex their property rights in workshops in Yarinacocha on the Ucayali and Iquitos on the Amazon

📝 Representing Shipibo-Conibo artists in contract negotiations

⚖️ Suing violators who appropriate Shipbio-Conibo IP, kené and plant preparations included, without a license

Is this capitalism?

When Muhammad Yunus won the Nobel Peace Price in Economics, he focused his acceptance speech on how to redefine capitalism for it to work for the future of humanity: making money solving social problems.

We redefine capitalism as IP^2.

IP^2 solves the problem of cultural appropriation by unlocking value in indigenous cultural property for the direct benefit of actual indigenous people on the ground level. We do this for poverty alleviation, which we consider sacred. Like Pope Francis.

Learn more about social-impact commodification of indigenous identity from anthropologists here.

They have assumed the names and gestures of their enemies, but have held on to their own, secret souls; and in this there is a resistance and an overcoming, a long outwaiting. N. Scott Momaday, House Made of Dawn

©️ 2020 Sexy Jesus LLC